About
Enhancing Beauty Experiences
Fromm is a leader in the professional and consumer beauty industry specializing in high-end professional salon tools, on-trend tools and accessories as well as everyday beauty essentials.
Fromm was founded in 1907. For over 115 years, this family-owned business has positioned itself as a long-standing leader in the beauty industry. Fromm continues to strive for excellence and exceed customer expectations with a curated collection of high-quality products with superior design under our core three brands: Fromm, Diane and The Hair Edit.