About
Building a world-class marketing team is hard. It’s even harder to do it in a way that drives growth. Most businesses try to build their marketing team in one fell swoop, but this comes with unexpected challenges. The team isn’t focused, the right people aren’t hired, and the whole thing falls apart. And without the right strategy, even the most well-oiled marketing machine will wander aimlessly, jumping from one bright shiny idea to another, never really getting any traction or measurable results.
8 SIGNAL offers Fractional CMO services that bring the marketing leadership you want, and build your marketing team into a growth-focused unit. Our proven process is founded on EOS principles and tested marketing frameworks that get marketing teams focused and rowing in the right direction. Let’s get the right plan in place so your marketing team can successfully support and grow your company’s vision!
Why EOS
I first read the book Traction in 2017 on a recommendation, and though I was fascinated and ready to dive in, it took 4 years and lots of people changes before 8 SIGNAL could finally give a serious look at EOS. We run on EOS for many reasons:
+++ The meeting structures have allowed us to solve through issues more quickly, eliminated the need for so many ongoing and one-off meetings.
+++ The accountability chart has given us clarity in roles within a company who’s team has often worn multiple hats
+++ The EOS tools have taken out all the emotion and indecision about difficult conversations with people that are either in the wrong seat and/or they are the wrong person.
+++ The VTO helped pivot the company from a lifestyle business to one that is focused on making an impact in our people, our clients, and our communities.
I can go on and on, but if you’re reading this and also running on EOS, you totally get it and I’m sure we’d start a long conversation sharing experiences and learning lessons, fanboy our way to the next EOS conference :D :D :D
Our Core Values
Steadfast Team Player
At the heart of being a steadfast team player is honoring your word and consistently following through on commitments. It’s about giving your best effort, always striving to go above and beyond in every task. This core value emphasizes the significance of lending a hand and stepping in to support others when they are struggling, fostering a collaborative and supportive environment. Moreover, it encourages celebrating others’ wins, recognizing that our journey is a team sport rather than an individual pursuit. Together, we create a culture where mutual respect, dedication, and collective success are paramount.
Humbly Confident
Being humbly confident means embodying the spirit of teachability, always open to learning and growing. It involves putting yourself in another person’s shoes instead of trying to force them into yours, fostering empathy and understanding. This value is about treating others with respect and extending grace, creating a nurturing and considerate atmosphere. Additionally, it emphasizes taking responsibility for your mistakes while also celebrating your victories, striking a balance between humility and self-assuredness. Together, these principles cultivate a culture of mutual respect, growth, and genuine confidence.
Creatively Self-Motivated
Being creatively self-motivated means embodying a curious and fearless mindset, always ready to ask “why” or “why not” and willing to think outside the box. This core value reflects a strong desire to continually improve and strive for betterment. It’s about taking initiative rather than waiting for direction, demonstrating proactive leadership. Embracing failure as your best teacher, it encourages resilience and the ability to keep going despite difficulties. Together, these principles foster a dynamic environment where innovation, growth, and perseverance are key drivers of success.
Fun & Friendly
Embracing the value of being fun and friendly means viewing work as an outlet to express your talent, where enjoyment naturally flows from the tasks themselves. It’s about bringing kindness and a positive perspective into every interaction, making the workplace a joyful and uplifting environment. This core value emphasizes the importance of enjoying the company of those we’ve chosen to surround ourselves with, fostering strong, positive relationships. Additionally, it encourages the ability to laugh at yourself when you make mistakes, promoting an atmosphere where humor and humility go hand in hand. Together, these principles create a vibrant, supportive, and fun-filled workplace.
Special Offers
Our sales and marketing team have gone crazy, and so we’re currently offering a FREE 30 DAY trial of our Fractional CMO services to companies, and organizations, that run on EOS.
We’re doing this for the reason stated above, and also because we’re in it for the long haul, not just bursts of short term gains. There’s nothing quite like working alongside someone to see what they’re made of. It gives your team and ours an opportunity to see if we’re a good fit for each other. As of July 2024, we have 4 free trial slots open. Here’s what to do:
1. Learn about us in this 4 minute video: https://youtu.be/Tk8dC6f_SeQ?si=2QqZJM6T9Wsr_zj0
2. Take 7 min and 39 sec to check out our proven process: https://youtu.be/4jvSFSVP6QE?si=4ISdbBwf50bc5iLE
3. Let us know you’re interested in our free trial! https://8signal.com/free-trial/
I know we haven’t met yet, but we’re genuinely excited to meet you soon!
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